When deciding on the content of your web site, try to put your self in the visitor’s shoes. Many web sites contain all the information that the visitor needs, but make it impossible to find the information. Many sites contain tons of information but not the critical piece of information the visitor was looking for.
When determining your content think through what your customers want to know. What do they call you about? What do they mail you about? What questions do they ask when they come into your office?
Useful information might include
Driving Directions to your office
Your business hours
The best way to reach you
Your fax number
A copy of a form that customers fill out
Once you decide on these critical items make that information easily accessible from your home page.
The fact is that customers or potential customers will go to your web site to find out very simple information. Don’t make them wait for a 10 minute flash presentation before they can get your mail address. Don’t make them hear your philosophy of life before they can find a form cg-103.
In summary, keep it simple and focus on your customer.